About
Highly accomplished Senior Product Designer based in Toronto with over a decade of experience in crafting intuitive and impactful digital products. Expert in driving user-centered design processes, leading cross-functional teams, and transforming complex challenges into elegant solutions that enhance user experience and achieve significant business outcomes, particularly within high-growth e-commerce environments. Adept at leveraging data-driven insights and strategic thinking to deliver innovative product features and elevate design standards.
Work
Toronto, Ontario, Canada
→
Summary
Leads end-to-end product design for key features within Shopify's e-commerce platform, collaborating with product managers and engineers to deliver user-centric solutions that drive merchant success and platform growth.
Highlights
Spearheaded the design and launch of a critical merchant-facing feature, resulting in a 15% increase in user engagement and a 10% reduction in support tickets within the first quarter post-launch.
Drove significant improvements to core user flows, optimizing conversion rates by 8% and enhancing overall usability for millions of global merchants through iterative design and A/B testing.
Mentored a team of junior and mid-level product designers, fostering a culture of design excellence and contributing to a 25% improvement in team project delivery efficiency.
Collaborated with cross-functional teams to integrate design thinking methodologies, ensuring alignment between product strategy, technical feasibility, and user needs across multiple product lines.
Contributed to the evolution of Shopify's design system, implementing new components and guidelines that improved design consistency across products and accelerated development cycles by 20%.
Conducted extensive user research, including interviews, usability testing, and data analysis, to uncover critical pain points and inform strategic product roadmaps, directly influencing features adopted by over 500,000 merchants.
Languages
English
Skills
Product Design
UX/UI Design, Interaction Design, User Research, Prototyping, Wireframing, Information Architecture, Design Systems, Design Thinking, Service Design, Visual Design.
Tools & Technologies
Figma, Sketch, Adobe XD, Miro, Maze, Usability Hub, Jira, Confluence, HTML/CSS (conceptual).
Product Strategy & Development
Product Roadmap, Market Research, Competitor Analysis, Agile Methodologies, Scrum, Cross-functional Collaboration, Stakeholder Management, User Stories, A/B Testing, Analytics.
Leadership & Communication
Design Leadership, Mentorship, Presentation Skills, Facilitation, Feedback Integration, Strategic Communication.